GetResponse review 2020
Are you just now starting to look for the right online marketing software for your new business? If so, you may find the myriad of choices a bit daunting. Even just looking at the 4-5 top picks, the number of features, functions, and plans they offer can be a bit confusing. To help you out with your choice, here’s an up-to-date 2020 review of one of the best online marketing tools out there – GetResponse.
What is GetResponse?
At first glance, GetResponse is a standard email marketing app that allows you to create mailing lists, capture data, create and email e-newsletters to your subscribers, use autoresponders to automate your emails, and get access to detailed statistics and analysis for your marketing needs.
Established in 1998-99, GetResponse is used by over 350,000 businesses and individuals across the world as of 2020 and it has offices all over the world. While it’s not the biggest email marketing app, it’s certainly big enough to inspire confidence in its services. And it’s those services and features that distinguish GetResponse from its competition as many of them are quite innovative and unique to this app.
GetResponse offers dozens of different features between its four payment plans. Even the most affordable Basic plan includes many of these features, however, where most of GetResponse’s competitors offer just “bare-bones” basic plans. Here’s a quick list of the things you can get with this app:
- Automation builder – one of the best features of the app, this allows you to create complex autoresponder sequences.
- Team management – depending on your plan of choice, you can get 3, 5, or 10 user accounts on the app.
- E-commerce – this is a very useful abandoned order recovery feature.
- Webinars – a truly unique feature for an email marketing app, the Webinars feature is very good even though it has a cap of 500 attendees at the moment.
- Conversion funnels – this is a great set of tools and templates for building automated sales funnels.
In addition to these standout features, the app also offers many others such as:
- The freedom to import, grow, and host mailing lists.
- RSS blog-to-email functionality.
- Social sharing tools.
- Very comprehensive segmentation options.
- Split testing.
- Responsive email designs.
- Autoresponder functionality.
- A nice selection of themes for your e-newsletters.
- Detailed analytics.
- Landing page creator tool.
- … and others.
Where to buy GetResponse and how much does it cost?
You can buy GetResponse from their website here and you can also try a 30-day free trial with no credit card info required.
In terms of the platform’s prices, they depend on which plan you choose, how big your email database is going to be, how many months you want to pre-pay for, and what extra features you need.
The four plans look like this:
- Basic – this plan starts at $15 per month for an unlimited number of e-newsletters with a subscriber list of 1,000 emails. It also comes with multiple nice features that make the $15 price tag very competitive.
- Plus – this plan offers even more extra features for a monthly price of $49 for a subscriber list of 1,000 emails.
- Professional – the monthly price here jumps to $99 per 1,000 subscribers and offers even more features such as webinars, extra user accounts, abandoned order recovery, and others.
- Max – the price for this plan is negotiable as it can vary a lot on the exact features you want.
These prices will rise depending on the size of your subscriber list but will generally stay competitive with the prices of other platforms. The Professional and Max plans can get pricier than the competition but that’s usually justified by all their extra features (provided that you need all of them).
For example, with a 100,000 subscriber list, you can expect to pay up to $450 for a Basic plan, $499 for Plus, or $580 for Professional. These figures can also change depending on how many months you’ve pre-paid for.
Pros and cons
As with any e-newsletter service, most of GetResponse’s pros and cons can be somewhat subjective. With that in mind, here are the main pros and cons we think you should keep in mind.
- GetResponse is very competitive price-wise. The “Basic” plan, in particular, is significantly cheaper than the similar plans of Aweber, MailChimp, Campaign Monitor, and others. The price discounts for the pricier plans can also be impressive, especially if you pre-pay for 1 or 2 years in advance.
- The “Conversion funnel” feature is amazing for merchants who want to manage all the different e-commerce and sales activities at once.
- There is a fantastic marketing automation functionality.
- Great transparency regarding the deliverability statistics, publishing figures, and deliverability rates of your e-newsletters.
- Every GetResponse plan offers a landing page creator that allows for a good A/B testing and can save you a lot of money on graphic design.
- The newly introduced webinar functionality is a great perk of GetResponse as few of its competitors have anything similar.
- GetResponse has a great data segmentation approach which allows for much more flexibility than MailChimp or most of its other competitors.
- The reporting features work really well and the tool’s support is very comprehensive and comes in lots of different languages.
- There is a 30-day free trial that requires no credit card information and can give you a very good look at all of GetResponse’s functions and perks.
- The landing pages’ drag-and-drop interface tool needs some work as it’s not as comfortable to use as it can be.
- There are quite a few e-newsletter templates but not as many as other services offer.
- There’s no login 2-factor authentication.
- The webinars have a hard cap of 500 attendees max.
- GDPR compliance is lacking in certain aspects such as using Facebook pixels with the landing page feature of the platform.
So, should you buy GetResponse? As with other such platforms you’ll want to make sure that you get the plan and features you need, in the variants you need them in.
If you’re looking for a cost-effective basic plan that has more features than most of GetResponse’s competitors’ basic plans, go for it. If you want flexible marketing automation with a data segmentation approach for optimal customization – GetResponse is a great option.
If you can make use of their webinar functionality, you likely won’t be disappointed. And if you want a hassle-free trial with excellent support, you can get that as well.
However, if GDPR compliance is an issue for you or if you want a perfect landing page interface tool, there are some better options out there. Additionally, if you need a premium plan but don’t want to pay for 2 years upfront and don’t need most of the additional features of GetResponse’s premium plans, there might be some more affordable options out there.
All in all, GetResponse offers a very cost-effective basic plan and several additional plans that offer many great features that you can’t find elsewhere.
Are you looking for a good side hustle to start?